It is easy to succeed in blogging if you are interesting in writing. SEO is must even if you are a shrewd writer or very passionate about writing. Writing a piece for no one to read is very discouraging. For instance, if you write on baking, you would like people to look at what you have written about baking. Perhaps, you have shared your experience with baking and would still want to hear from them their experience. Did you researched on the baking topic and produced an awesome article, you would love to know that it has helped someone. To get people to your blog, you need to optimize it. The importance of SEO to a website is to make it visible to the search engines and to improve its ranking
Optimizing your blog can be done using different techniques. The first one is to ensure proper use of keywords. If you write content that got no keyword, it might not get views. This is because people searching for information on baking cannot find your website. Be in the shoes of the client and write keywords that they would use to search for that information. Never force keywords into the content but use them naturally. For a professional approach, use keyword tools to identify keywords that people use to search for information.
It is very important to ensure use of captions on all images that you use. It is important to note that search engine cannot discern an image. Including captions help the search engine to know what the image is all about. Including the keyword in the caption and description of the image helps you improve your ranking.
The third technique is to include internal links on your website. When you include internal links from one article to the other, you tell the search engine that these pages are related. This will make you rank higher since you have a lot of information.
It is important to engage in guest posting. This is where you publish posts on other websites that are authoritative. On the post; put your link there. At all costs, keep away from paid backlinks as the search engine can penalize your website. The article should have information that could appeal to more people to visit the blog.
The importance of Meta description cannot be ignored. People often analyze them to see the relevance of the website content to their search. Failure to include your meta description leaves it to the search engine to select your first line of article which may not be insightful to what you have written about.