How Color Selection is Crucial to the Best Insurance Companies.
Psychological studies have confirmed that people connect to certain colors depending on how appropriate they take them to be. Actually, tough marketing initiatives can be overcome if people relied on colors more. There are companies which have it easy when marketing themselves but in challenging fields like insurance, visual branding is the best option to win more customers. People buy insurance mainly to get protection against uncontrollable and unpredictable perils.
Insurance sales are okay but if you ask many people who have made such investments, they will tell you paying premiums is not something they like. That is why insurance companies need to instill a sense of trust and stability to their clients. One of the things entrepreneurs in the insurance field should understand is that empathy, sympathy and trust emotions cannot be evoked by creating a great slogan or logo. With the use of color psychology, insurance companies will increase the number of their clients. Color can make a huge difference in reaching targets in insurance marketing.
The colors insurance companies decide to use in their logo will have a direct effect on the public emotions towards the company. With red, energy and strength emotions will be evoked because it is a screaming color but it can also make the company look aggressive and defiance. Yellow will tell the public that the company is confident and creative and it is also a screaming color. Those who use blue color are telling the public that they are calm, intelligent and trustworthy. By using green, the public will get a sense that the company is peaceful and reassuring and also committed to environmental conservation.
Orange color shows security and warmth but to some, it will mean frustration and immaturity. Once color psychology is understood, visual branding in insurance will fall into place. The first thing people in the insurance field should know is that their clients usually take policies because they are afraid of things which can bring trauma into their lives. Insurers should also bear in mind the large percentage of the population dislikes insurers. Therefore, people in the insurance field will be better served by green or blue color going up in their logo because they will reassure the public as well as encourage them to trust their insurers. This is not to mean that the rest of the colors will not do. Selecting gray to go up in the logo will bring texture in it and yellow will attract potential customers without evoking the feeling of being overwhelmed.